Advertising
Advertising · 2025

Fragrance
Spec Ad

Created for a talk at Meta, this speculative luxury fragrance film explores how generative AI can enhance premium storytelling. Through surreal imagery and dreamlike transitions, the project blends cinema, mystery, and nostalgia to evoke emotion rather than describe a product.

TitleFragrance Spec Ad
NWS RoleCreative Direction & Filmmaking
Year2025
Directed by
Alexandre Tissier
Type
Spec Ad
Studio
Nightwatch Studio
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